Strategic Management & Business Policy
BUS 402 Strategic Management & Business Policy
Assignment
BUS402: Strategic Management & Business Policy
(BAP1413A)
BUS402: Strategic Management & B
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Final Case Study and Strategic Plan
A final case study and strategic plan is due the last class
session.
Focus of the Final Case Study and Strategic Plan
Read the Starbucks’ Global Quest 2006: Is the Best Yet to
Come? From the perspective of an executive with the firm, prepare a 10-12 page,
three-year strategic management proposal to Starbuck’s managing board of
directors. Your proposal must be future-oriented and include an economic
assessment, marketing assessment plan, a financial plan, an organizational
structure recommendation, and supporting rationale. Use non-course materials to
support your contentions and incorporate pro-rata financial statements and supporting
documentation. Use APA style and submit your proposal to the instructor by the
last day of class.
Writing the Final Case Study and Strategic Plan
The Final Case Study and Strategic Plan:
· Must be
10-12 double-spaced pages in length and formatted according to APA style as
outlined in the approved APA style guide.
· Must
include a cover page that includes:
- Title of paper
- Student’s name
- Course name and
number
- Instructor’s name
- Date submitted
· Must include
an introductory paragraph with a succinct thesis statement.
· Must
address the topic of the paper with critical thought.
· Must
conclude with a restatement of the thesis and a conclusion paragraph.
· Must use at
least five professional resources, including a minimum of two from ProQuest.
· Must use
APA style as outlined in the approved APA style guide to document all sources.
· Must
include, on the final page, a Reference Page that is completed according to APA
style as outlined in the approved APA style guide.
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