World travel and tourism council
Complete Case Study #2:
Background Information: The World Travel & Tourism
Council (WTTC) is the forum for global business leaders, comprising the
presidents, chairs, and CEOs of 100 of the world's foremost companies. It is
the only body representing the private sector in all parts of the travel and
tourism industry worldwide. WTTC's mission is to raise awareness of the full
economic impact of the world's largest generator of wealth and jobs: travel and
tourism. Governments are encouraged to unlock the industry's potential by
adopting the council's policy framework for sustainable tourism development.
Exercises: Visit the WTTC website, and thoroughly answer the
following questions:
Question #1: What is the WTTC's blueprint for new tourism?
What are the three strategic priorities included in the blueprint? Question #2:
The WTTC produces an annual review of travel & tourism every year for its
readers. Find the most recent edition and offer a one to two page synopsis of
the WTTC predictions for global travel and tourism. Please highlight the key
world regions that are expecting major changes.
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