BUS402
BUS402 Strategic
Management & Business Policy Tutorial
Course Text:
Marcus, A.A. (2011). Management Strategy: Achieving
Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN:
9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet
to Come?
Week One
Required Readings
Chapter 1: Strategy Basics
Chapter 2: External Analysis
Chapter 3: Internal Analysis
Discussions
Week 1 – DQ1 –
Environmental Changes- BUS402 Strategic Management & Business Policy
Provide an example of
an industry or company that has changed its strategy over time as environmental
factors such as technology, competition, and consumer preferences have changed.
Explain the changes in environment and in the industry’s or company’s evolving
strategy.
Week 2 – DQ2 – Vision
and Mission – BUS402 Strategic Management & Business Policy
Share the vision and
mission statement of your firm (or one with which you are familiar). How is
that vision and mission statement communicated to employees and the public?
What is the role of the vision and mission statement in driving the activities
of the firm? If there is no vision
and/or mission statement, discuss possible reasons why it is
not clear.
Week Two
Required Readings
Chapter 4: Timing and Positioning
Chapter 5: Mergers, Acquisitions, and Divestures
Discussions
Week 2 – DQ1 –
Components of External Environment – BUS402 Strategic Management & Business
Policy
What are the two most
relevant externalities from Exhibit 2.6 for a firm with which you are familiar?
Have these externalities made the industry in which the firm operates more, or
less, attractive to you as consumer? Explain your rationale.
Week 2 – DQ2 –
Components of Internal Analysis – BUS402 Strategic Management & Business
Policy
Using “The Seven-S
Framework” from pages 58-59 to examine a firm with which you are familiar and
address how the firm stacks up in respect to the “qualities of excellence” list
on page 59. Does alignment with this list help explain why the firm is currently
successful or unsuccessful
(use any metric you think is appropriate to judge success)?
Assignments
Week 2 – Assignments
– S.W.O.T. Analysis – BUS402 Strategic Management & Business Policy
Watch the video, How
to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the
Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the
Course Materials section of your course shell. The analysis should address the
components of the
organization’s environment (internal strengths and
weaknesses, and external opportunities and threats), alternatives to consider,
and your assessment of the quality of the decision made by the company and/or
your recommendation(s) for improvement. (NOTE: This will become part of
your final paper.) Your paper must be four to five pages in
length, incorporate at least two resources from the University’s Online Library
collection, and be formatted according to APA style as outlined in the approved
APA style guide.
Week Three
Required Readings
Chapter 6: Globalization
Chapter 7: Innovation and Entrepreneurship
Discussions
Week 3 – DQ1 – Market Positioning Strategies – BUS402
Strategic Management & Business Policy
Chapter 4 addresses timing and positioning (or market niche)
strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What
generic strategy is this firm employing? Are they using a combination approach?
What are the advantages/disadvantages of consciously using a generic
strategy? Explain your position.
Week 3 – DQ2 – Vertical Integration – BUS402 Strategic
Management & Business Policy
Is your company vertically integrated? If so, is it fully,
or partially, integrated? If not, would such a move yield potentially high
competitive rewards? Explain your rationale. You can also use a past firm or
one with which you are familiar. Respond to at least two of your fellow
students’
posts.
Quiz
Critical Thinking Quiz. This quiz consists of 25 multiple
choice questions.
Week Four
Required Readings
Chapter 8: Continuous Reinvention
Chapter 9: Implementation
Discussions
Week 4 – DQ1 – International Markets – BUS402 Strategic
Management & Business Policy
What issues are likely to arise in a developing country when
a global giant like Coca-Cola begins operations there? What kinds of advantages
does such an expansion bring to the globalizing organization? Support your
thoughts with research. Respond to at least two of your fellow students’
posts.
Week 4 – DQ2 – Multi-business Corporations – BUS402
Strategic Management & Business Policy
Consider how a large diversified organization sets strategy.
PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana,
Aquafina, Dole,
and tea and coffee through partnerships with Lipton and
Starbucks) and food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin
Americas Foods). Do you think all the business units should have the same
strategy, or should they be independent and set their own strategies? Explain.
Assignments – Not included in this tutorial at this time!
Program Comprehensive Exam. Complete the comprehensive exam,
which will take approximately two hours and will be graded based on your score.
Week Five
Required Readings
Husted, B., & Allen, D. (2007). Corporate social
strategy in multinational enterprises: Antecedents and value creation. Journal
of Business Ethics, 74(4), 345-361. Retrieved from ProQuest Database.
This article is a study of corporate social responsibility
(C.S.R.) as it is specifically applied to multinational firms, emphasizing the
need for C.S.R. to be strategic in order to create value.
Dwyer, R.J. (2009). “Keen to be green” organizations: A
focused rules approach to accountability. Management Decision, 47(7),
1200-1216. Retrieved from ProQuest Database.
This article discusses a practical approach to businesses
that incorporate green initiatives into their strategies.
Discussions
Week 5 – DQ1 – Corporate Social Responsibility – BUS402
Strategic Management & Business Policy
Think of companies that are concerned not only with the
bottom line, but also with being good corporate citizens. Share examples and
the reasons why you think these companies practice social responsibility.
Assignments
Week 5 – Assignments – Final Case Study and Strategic Plan –
BUS402 Strategic Management & Business Policy
Final Project
The final assignment for this course is a Final Case Study
and Strategic Plan. The purpose of the Final Project is for you to culminate
the learning achieved in the course by describing your understanding and
application of knowledge in the field of Strategic Management & Business
Policy
through the analysis of a mini case. The Final Project
represents 30% of the overall course grade.
Focus of the Final
Paper
Read the Starbucks’ Global Quest 2006: Is the Best Yet to
Come? case provided in the Course Materials section of your course shell. From
the perspective of an executive with the firm, prepare a ten- to twelve- page,
three-year strategic management proposal to Starbuck’s managing board
of directors. Your proposal must be future-oriented and
include an economic assessment, marketing assessment plan, a financial plan, an
organizational structure recommendation, and supporting rationale. Use
non-course materials to support your contentions and incorporate pro-rata
financial statements and supporting documentation. Use APA
style and submit your proposal to the instructor by the last day of class.
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