MKT 506 Advertisements
to Compare
Understanding consumer
behaviour is an integral part to product sales. Communicating the desired
message to the right targeted customer is a must. Select any two (2)
advertisements provided in Chapter 4 and 5 of the textbook (attached)
Create a matrix, table
or a figure to present your responses to the tasks below. Be as creative as you
can be. Then, write three to four (3-4) pages paper in which you:
Briefly describe the
two (2) advertisements you selected. Ensure you include the chapter(s) in which
the advertisements are found in the textbook.
Determine what customer
group(s) is likely to purchase the product with justification for your
response.
Select no more than
three (3) channels by which you would communicate the message of the ad (the ad
itself) to the targeted group and detail how each channel selected would serve
the ad well.
Following Step 2,
identify any negative impact or backlash that could occur for one of the
channels selected with rationale.
Your assignment must
follow these formatting requirements:
Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all sides;
citations and references must follow APA or school-specific format. Check with
your professor for any additional instructions.
Include a cover page
containing the title of the assignment, the student‟s name, the professor‟s
name, the course title, and the date. The cover page and the reference page are
not included in the required assignment page length.
The specific course
learning outcomes associated with this assignment are:
Analyse consumer
behaviour to develop effective marketing communications strategies and
influence the consumer decision process.
Analyse the customer
response to marketing communications and the elements of the communication
process to improve communication effectiveness.
Use technology and
information resources to research issues in integrated marketing
communications.
Write clearly and
concisely about integrated marketing communications using proper writing
mechanics.
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