MKT 100 Week 4
Marketing Plan Part A
You will create a
fictional start-up company that serves the U.S. market with a product or
service.
Write a one to two
(1-2) paragraph journal entry in which you:
Provide a detailed
description of your company. The description should include, at a minimum, the
company’s name, its history, founders, business purpose, and mission.
Describe, in detail,
the product or service the company produces or services. Include trademark,
color, shape, packaging, labeling, and any characteristics that you deem
relevant.
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