Design a sales presentation campaign
Select a product that you like or a product you use. Design
a sales presentation/campaign that introduces an idea for the product, or a
better way to promote the product. This section should be a minimum of two
pages and include the six suggestions presented on pages 348-352 in your
textbook: 1. How you will hook your listener 2. Identify the customer’s key
issues 3. Make the recommendation 4. Stress benefits, not features 5. Make the
close 6. Respond to objections Write a one-page formal business letter (sample
on page 372) to your supervisor explaining your campaign. Write a one-half page
office memo (sample on page 375) to your co-workers outlining the campaign.
Include all three writing pieces in one document. Add a conclusion to your
document, summing up what you have learned from this writing process. Make sure
to include any challenges you faced and/or surprises you encountered. You may
only use your textbook as a resource for this final assignment
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