BUS 599 Week 10 Assignment 4
Use the Internet to
research articles on strategic management of Apple Inc. and Samsung Group.
Write a ten to twelve
(10-12) page paper in which you:
1. Analyze the existing
business strategies, domestic and global environments, industry, and internal
capabilities for both Apple and Samsung. Assess the significant manner in which
each company’s mission and vision align with the long-terms goals and strategic
direction of the organization.
2.Analyze the
business-level strategy of each company by conducting a SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis. Next, determine the
fundamental way in which each sector influences its competitive position within
the industry. Provide rationale to support the response.
3. Analyze the central
manner in which the strategies of each company’s business leaders have adapted
to cultural differences in order to both facilitate effective operations within
global markets and drive new strategic initiatives with improved innovation
excellence. Provide one (1) example of such strategies in use from each company
to support the response.
4. Evaluate the
superiority of each company’s organizational competencies in terms of
entrepreneurial capabilities, organizational design capabilities, and strategic
capabilities geared toward increased performance and profitability. Include one
(1) example of such superiority from each company to support the response.
5. Recommend one (1)
appropriate new business strategy for each company that may maximize
profitability and improved competitiveness in the industry. Provide a detailed
rationale for this strategy.
6. Evaluate the success
of both companies’ corporate-level strategies in terms of horizontal
integration, vertical integration, strategic outsourcing, or diversification.
Next, determine the type of strategy that contributed most effectively to the
creation of a successful and profitable multibusiness model. Provide a detailed
rationale to support the response.
7. Analyze the
strategies that the internal leadership of both Apple and Samsung has taken to
discourage unethical behaviors. Provide at least three (3) examples of such
leadership in action from both companies to support the response.
8. Assume that both
Apple and Samsung are in need of organizational change and must alter existing
strategies. Recommend three (3) specific ways in which Apple and Samsung could
change functional, business, and corporate strategies, as well as
organizational structure and control in order to improve business performance
and competitiveness in their industry. Provide a rationale to support the
response.
Use at least six (6)
quality academic resources in this assignment. Note: Wikipedia and other
Websites do not qualify as academic resources.
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