Advertising Campaign
Determine which USP is being focused upon. The consumer will be confused if the advertisement attempts to encompass too many benefits, for example:
Promote brand recall through repetition.
Situate the brand socially—educate the consumer on how to consume a new product in the marketplace.
Media Strategy
Determine headline, subheading, body copy, tag line, call-to-action, logo, illustration, design, and layout.
Determine which USP is being focused upon. The consumer will be confused if the advertisement attempts to encompass too many benefits, for example:
Promote brand recall through repetition.
Situate the brand socially—educate the consumer on how to consume a new product in the marketplace.
Media Strategy
Determine headline, subheading, body copy, tag line, call-to-action, logo, illustration, design, and layout.
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