BUS 599 Employing
Strategy in a Competitive Environment
This assignment builds upon on the strategy elements created
Assignment 1.
Write a four to eight (4-8) page paper in which you:
1. Create an environmental scan for the company indicating
the most significant environmental threats and discuss how the company should
respond to each threat to ensure that the impact to the business is minimal.
2. Based on the environmental scan, evaluate the company’s
strengths and evaluate how the company can leverage these strengths so as to
yield a competitive advantage in the marketplace.
3. Identify a significant competitor for the company and
assess how your company will compete against it to maximize profits and create
value for stakeholders.
4. Assume that the U.S. economy is in a state of decline
requiring modifications to the strategy. Evaluate how the strategy should be
modified. Provide a justification of how this will help the company continue to
compete in the marketplace.
5. Evaluate how global competition may impact the business
strategy and determine how the company should respond.
6. Use at least four (4) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
• Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
page length.
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